Cookie Policy
This Cookie Policy explains how TriggerTrail.com uses cookies and similar technologies. We use cookies to keep the site secure, to remember your preferences, to understand how you use the site, and to improve your experience. For details on how we handle personal data, please see our Privacy Policy.
What are cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your actions and preferences over time. Some cookies are essential for the site to work. Others help us understand how visitors use the site or support our marketing.
How we use cookies
On TriggerTrail.com we use cookies in four main ways:
- To remember your cookie choices and basic preferences.
- To allow you to post comments.
- To collect anonymous statistics about how visitors use the site.
- To support our analytics and marketing decisions.
1. Essential cookies
Essential cookies enable core functions and are needed for the site to work correctly. You cannot switch these off in our systems.
| Cookie ID | Purpose | Duration |
|---|---|---|
| wpconsent_preferences | Stores your cookie consent preferences. | 30 days |
2. Comment cookies
These cookies are used when you leave a comment on the site. They remember your details so you do not have to fill them in again next time.
| Cookie ID | Purpose | Duration |
|---|---|---|
| comment_author | Remembers the name you use when posting a comment. | Session |
| comment_author_email | Remembers the email you use when posting a comment. | Session |
| comment_author_url | Remembers the website URL you enter with your comment. | Session |
3. Statistics cookies
Statistics cookies collect information in an anonymous way. They help us understand how visitors use the site so we can improve content and performance. We use Google Analytics for this purpose. You can learn more about Google Analytics cookies on the Google site.
Google Analytics cookies
| Cookie ID | Purpose | Duration |
|---|---|---|
| _gac_* | Stores information about marketing campaigns, shared with Google Ads when accounts are linked. | 90 days |
| __utma | Identifies unique visitors and sessions. | 2 years after last activity |
| __utmt | Limits the number of requests sent to Google Analytics servers. | 10 minutes |
| __utmb | Used to track new sessions and visits. | 30 minutes after last activity |
| __utmc | Works with older versions of Google Analytics to track sessions. | End of session |
| __utmz | Stores the traffic source or campaign that brought you to the site. | 6 months after last activity |
| __utmv | Stores custom visitor information set by the site owner. | 2 years after last activity |
| __utmx | Shows whether a visitor is included in an A/B or multivariate test. | 18 months |
| _ga | Identifies unique users. | 2 years |
| _gali | Shows which links on a page are clicked. | 30 seconds |
| _ga_* | Another cookie used to identify users. | 2 years |
| _gid | Identifies users for 24 hours after last activity. | 24 hours |
| _gat | Limits the number of requests sent to Google Analytics servers when Google Tag Manager is used. | 1 minute |
How to control cookies
You can manage cookies through your browser settings. You can delete existing cookies and block new ones. If you block some cookies, parts of the site might not work as expected.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time. When we make changes, we update the date at the bottom of this page.
Last updated: 19 November 2025
