About me

From Chef to Affiliate Marketer: Here’s What I Learned

I spent years in professional kitchens in Lausanne, Switzerland. Early mornings, late nights, sharp knives, and zero time to think about building anything online.

Then I started trying to figure out this whole “make money online” thing. And honestly? I got burned. I wasted time, I wasted money, and I followed advice from people who made it sound easy because they were selling something.

I’m Frédéric. I run Trigger Trail.

This blog exists because I couldn’t find the site I actually needed when I was starting out. No jargon. No pressure. No fake income screenshots. Just a real person explaining real things in plain language.

If you’re a beginner, a retiree, or just someone who’s been burnt by the hype before, you’re in exactly the right place.

What You’ll Find Here

Honest breakdowns of how affiliate marketing actually works. Step-by-step guides that don’t assume you know anything. And the kind of straight talk that saves you from the mistakes I already made for you.

No fluff. No upsells on every page. No income screenshots designed to make you feel like you’re falling behind. Just the real stuff, explained clearly, at your pace.

Why You Can Trust This

I’m not selling a course. I’m not a guru with a yacht. I came from a completely different world and had to figure this out from scratch, just like you. That’s exactly why I know what a real beginner needs to hear, and what they don’t.

Everything I publish on Trigger Trail is based on what actually works, not what sounds good in a sales pitch.